MWC 2018—What to expect!

    MWC 2018—What to expect!

    By Jeff Norris |


    | |
    Feb 23, 2018 8:00:00 AM

    Buckle up! The biggest phone show in the world, Mobile World Congress (MWC), is right around the corner – officially starting February 26. As the mobile community migrates to Barcelona, more than 108 thousand people will be at the show to see what’s new. So, it’s kind of a big deal.


    But ZTE’s stuff, the good stuff (in our humble opinion), starts on February 25 with our press conference were we’ll introduce an anticipated Blade smartphone that I know you won’t want to miss.


    Along with ZTE’s activities, there are a few additional happenings we are interested in and wanted to provide a quick snapshot of what you could expect at the show:


    • Blade Unveiling: Look, we can’t share much right now, but we’re excited – very excited. What we can tell you is that it’s going to be a great mid-ranger and an incredible addition to our globally-lauded Blade smartphone series. 


    • MWC’s First Sports & Entertainment Summit: On Wednesday, February 28, the Summit will bring together leaders in an array of fields, coming from the finance, sports, entertainment and mobile worlds. This summit will discuss the importance of sports companies reaching fans through non-traditional media, with the ever-changing times in technology.


    • Formula 1 Display: Speaking of sports, are you a Formula 1 fan? For the first time in MWC history, Formula 1 will have its own space. Attendees will be able to discover current and future initiatives of Formula 1 across all digital platforms, visiting a fully-branded 450 square-metre stand. The stand will highlight the new, innovative face of Formula 1 in the digital space. Pretty cool, right?


    • Going to the show and want a fun activity? Is this your first time at MWC or are you a seasoned veteran looking to learn something new? MWC Toursare guided by “dynamic industry experts who share perspectives from their unique vantage points.” They will lead you through the mobile ecosystem and introduce you to exhibitors all around the show. Though MWC Tours offer nine of the most popular topics in the mobile industry today, we recommend trying out the 5G or emerging tech tour.


    We can’t wait to be in Barcelona and see what new innovations will be unveiled, and we’re excited to share ours with you. Make sure to check back here next week for a full recap of the conference.

    Written by Jeff Norris

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