This year, ZTE is the Smartphone Partner of both the Golden State Warriors and the Cleveland Cavaliers and were thrilled when both reached the 2016 championship, until it hit us. How do you pick sides between two teams you supported and cheered throughout the entire year? It’s like asking a parent which one of their kids they love more. It’s impossible. So we didn’t pick sides, but looked to support each team and their fans while cheering for both, equally, throughout the series.
To support the teams, for Game 2 at Oracle Arena, we provided the Strength In Numbers t-shirts for the entire arena helping create a unifying environment for the team. Along with t-shirts our own CEO Lixin Cheng was courtside for the game and awarded some lucky fans with ZTE swag.
Attendees were able to visit the ZTE booth located in the concourse to get a look at all of our latest products, including the Axon 7, and walk away with some branded giveaways to help cheer on their beloved Warriors.
Luckily for all of us in attendance the home team won, which put the Warriors up two games to none.
Not to be outdone, we wanted to give Cavs fans their due at Game 4 at Quicken Loans Arena. With over 10,000 people in attendance at Fan Fest, ZTE had a great chance to hype up the crowd in anticipation of the game. With four hours to go until the opening tip, we needed to keep the crowd going — and we brought it.
We surprised fans with a meet and greet with Cavs legend Elmore “The Rejector” Smith who holds the league record for blocks in a single game. And because everyone loves a good posterization, we brought out the newest dunk sensation and winner of the new show “The Dunk King,” 5’5 Porter Maeberry, who once threw it down on 7’1 Hall of Famer Shaq. Porter represented ZTE along with some of his other high-flying friends and brought the house putting on a dunk show as well as dunking over Lixin.
For the game all fans received a Cavs shirt to show their #CAVSPRIDE courtesy of ZTE and watched as they won Game 4 in easy fashion.
So, how does a parent choose between their kids? They don’t. They love and support each of them to the best of their abilities just like we did with ours. We are happy for both the teams and their accomplishments this year and look forward to supporting them again as they look to accomplish even bigger goals next year.