July 2019 Posts

Get in the Game with ZTE’s Lineup

Get in the Game with ZTE’s Lineup

Baseball season is in full swing and all eyes are on the boys of summer pitching and batting on the field. Every sports lover has a favorite team and player, like techies have favorite brands and gadgets. Stepping up your game is important on and off the field — and with ZTE’s starting lineup of affordable devices with top features, you can step up your smartphone game for less.

5 Travel Products and a Sweepstakes to Celebrate Summer

5 Travel Products and a Sweepstakes to Celebrate Summer

As you check off your travel bucket list this summer, here are a few handy products for a more seamless journey. And, whether you are on the road or at home on a staycation, be sure to enter the ZTE #DaysOfSummer sweepstakes!

A Look at ZTE’s Sustainable Development Approach

A Look at ZTE’s Sustainable Development Approach

July 19, 2019

A Look at ZTE’s Sustainable Development Approach

ZTE’s corporate vision was redefined in 2018 to reflect its aspiration for society and intent to be a global leader in information and communications technology (ICT). These sentiments —”to enable connectivity and trust everywhere” and “to connect the world with continuous innovation for a better future” — and the company’s work therein was recently highlighted in its 2018 Sustainability Report.

Get a Bigger Bang for Your Buck with ZTE’s Visible R2 and Swap Program

Get a Bigger Bang for Your Buck with ZTE’s Visible R2 and Swap Program

Everyone likes to get more bang for their buck, but the means to do so can be elusive. We know smartphones are getting more expensive, so we want to make getting the most for your money easier. Through a new partnership between ZTE and Visible, you can get a quality, everyday device, a simple carrier and the flexibility to choose.

How ZTE Bucks the Expensive Smartphone Trend

How ZTE Bucks the Expensive Smartphone Trend

July 9, 2019

Smartphones are Expensive but Here’s How ZTE Bucks the Trend

ZTE Blade Max 2s

Theories around why smartphones are so expensive run the gamut. From the change to no-contract (and no subsidies) carrier plans, a chip monopoly, and rising cost of parts to demand or lack thereof, prices have hit an all-time high. Despite market trends, ZTE has always provided more for less.

Exploring the Price Uptick and Bucking the Trend

Inflation is a price rise indicator. According to the Bureau of Labor Statistics’ online calculator, $649 in 2010 would be worth $750 in 2019, which is close to the cost of many of the smartphones on the market today.

Sticker shock has also been cited as why smartphones seem more expensive than they previously were, when the price was built into a two-year contract. Now that most consumers are paying upfront, the astronomical cost of these devices is more noticeable.

Whichever reason is the root cause for the mounting cost of smartphones, the reality is, smartphones are so expensive because they can be. There’s no living without them personally or professionally.

While some people will always want to pay luxury prices for a bell here and a whistle there ZTE brings flagship-esque specs even to mid-range devices. Take the Blade Max 2s. For less than a quarter of the price of some other new devices, this next-gen smartphone has a 6-inch screen, Dolby  Sound DS1, large battery, fingerprint scanner and 13MP rear camera to capture the perfect shot.

Our devices are available unlocked and engineered to work with most carriers. Without contracts built into the price, the cost of ZTE phones has remained near the same since 2015.

The Blade Max View, the Blade Max 2s’s sister device, is similarly priced as the devices ZTE debuted at CES 2016, but includes enhanced features like an advanced 16 MP + 2 MP dual-lens rear camera and an 8 MP front-facing camera, helping you capture photos and videos like a pro, and take the perfect selfie.

The Irony of Higher Expense and Lower Demand

Estimates say that 5 billion people own mobile phones. And now, people are keeping them longer than ever. In some cases, the devices are in fine working order. In others, the obligation of two-year contacts has been freeing. For many, however, it’s just too expensive to purchase a new device with incremental changes.

Manufacturers essentially have two — rather ironic — choices: sell more phones or sell more expensive phones. Recent launches show that most have chosen to compensate for slowing volume by pushing up prices.

Bucking the trend, ZTE is dedicated to delivering superior smartphone features at an extraordinary value. The Blade Max View and Blade Max 2s are just two examples of ZTE’s commitment to delivering affordable smartphones with top features.

The recent launch of the ZTE Visible R2 enables consumers to experience the reliability of Verizon’s network with a ZTE smartphone priced at just $99.

With the smart shopper in mind, ZTE delivers top-range features and functionality without compromising on affordable prices. We’ll explore this idea further in subsequent posts.

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